We use a variety of methods, from simple sketching to high fidelity prototyping, to explore, communicate and test design options with both you and your end-users.
No one knows your business as well as you and your team, so we actively encourage your input during the design phase. Early on in the project we'll setup and host co-creation workshops with the whole project team to generate and explore ideas. The aim is to allow multiple ideas to be expressed up front in order to identify one or more strong ideas to explore and test further. These co-creation workshops are a fun and open forum where everyone has a say, no matter what their job title is.
'Diverge before you converge' is the mantra of a healthy design process. Giving yourself time to explore both the obvious and less obvious solutions to a design problem always leads to a better outcome, so we factor time into all our projects to allow for a quick and free exploration of possible solutions.
We sketch constantly throughout our projects, but it’s particularly useful during concepting and ideation where it's typically the quickest way to get ideas out of people's heads and shared with the team for wider discussion and improvement.
nformation architecture (IA) is the process of labeling and structuring the content and flows within a website or app to improve usability and findability. We combine SEO considerations, sector conventions, and end-user insights to define the ideal groupings, labeling, and flow. IA outputs include taxonomies, sitemaps, service maps, user flows and task flows.